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Kindra Lingenfelter
UI/UX designer
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OCTA Journals site redesign

Prompt: Redesign a website prototype for a for a local nonprofit (The Oregon-California Trails Association, A.K.A OCTA).

Visit https://www.octa-journals.org/ to learn more.

Project scope and considerations:
Allowed to add features that do not currently exist
Would like to develop a cohesive visual language for all OCTA sites
Site will be updated soon, it is likely our work will help OCTA when they update
Current members are generally older
Interested in attracting younger audience
Interested in diversifying stories
Would like to monetize the site more
paper-trail.org is a sister site that OCTA would like to be more strongly connected or simply consolidated with OCTA Journals

Team size: 3 (3 weeks)
Primary role: Project manager
Secondary roles: User researcher, prototyper, UI designer, UX Designer

Deliverables created: annotations, user persona, user insight, problem statement, UX hypothesis, value proposition, storyboard, UX scenario, user interviews, survey, sitemap, user flow, paper prototype, digital prototypes

Previous version of OCTA Journals. Stakeholders requested an emphasis on social media and the Overland Journal. Many of the articles are behind a paywall and we had to design with this in mind.

Previous version of OCTA Journals. Stakeholders requested an emphasis on social media and the Overland Journal. Many of the articles are behind a paywall and we had to design with this in mind.

Prospective users wanted more ways to interact with the content on the site and more intuitive navigation.

Prospective users wanted more ways to interact with the content on the site and more intuitive navigation.

We created three user personas for the site based on the different types of users reported by OCTA, however we were not able to gather the site data about these users from OCTA in time for the project.

We created three user personas for the site based on the different types of users reported by OCTA, however we were not able to gather the site data about these users from OCTA in time for the project.

We created user insight and problem statements for each persona to help us understand the unique motivations and needs for each type of user, we then synthesized these into a single UX statement that would best fulfill all these needs.

We created user insight and problem statements for each persona to help us understand the unique motivations and needs for each type of user, we then synthesized these into a single UX statement that would best fulfill all these needs.

We defined a value proposition that explored how our redesign would address the wants, needs, and pain points of OCTA Journal's users. We noticed that community engagement would be a huge benefit to OCTA Journal's users.

We defined a value proposition that explored how our redesign would address the wants, needs, and pain points of OCTA Journal's users. We noticed that community engagement would be a huge benefit to OCTA Journal's users.

We decided to include two navigation bars: one for the social media and calls to action, and one for actually navigating the site, this would maintain hierarchy while also containing all the pertinent information.

We decided to include two navigation bars: one for the social media and calls to action, and one for actually navigating the site, this would maintain hierarchy while also containing all the pertinent information.

Previously users would have to put in a password they received over email for each article in order to access it, attaching access to an account follows modern standards and removes a barrier to access.

Previously users would have to put in a password they received over email for each article in order to access it, attaching access to an account follows modern standards and removes a barrier to access.

We completed a competitor analysis and took those ideas into our paper prototypes.

We completed a competitor analysis and took those ideas into our paper prototypes.

Users needed clarification that they were paying for a service, as well as to know what they are buying before they pay for it, our biggest feedback was that users wanted to view the journals as embedded PDFs.

Users needed clarification that they were paying for a service, as well as to know what they are buying before they pay for it, our biggest feedback was that users wanted to view the journals as embedded PDFs.

We looked at a few academic journal websites to get an understanding of how they were handing the reciprocity principle redesign the original page to show a snippet of the article.

We looked at a few academic journal websites to get an understanding of how they were handing the reciprocity principle redesign the original page to show a snippet of the article.

I would have loved to have more time to work on this project, however, given the time I had I am happy with the work that we were able to complete. I would have liked to have done more testing with elderly and tech-challenged users.

I would have loved to have more time to work on this project, however, given the time I had I am happy with the work that we were able to complete. I would have liked to have done more testing with elderly and tech-challenged users.

Report